A good job photo can catch the eye in a post. Your website gives that lead somewhere to check the details.
Use both with a clear route between them.
Match The Link To The Post
A roof repair post should lead to roof work, not a page that makes the person search again.
Link to the right service or project. Explain scope, area and your role. Add a clear contact step.
- Post
Show the work clearly.
- Page
Explain scope and area.
- Lead
Give people a clear next step.
Keep The Facts In Step
Use the same firm name, phone, email and area on your site and profiles. Update old details when they change.
Make the link useful after the post gets old. Keep the linked page current and check it still works.
The stock roof photo here shows a style idea. Use your own work and label it with care.
Track Leads And Work, As Well As Views
Ask new leads how they found you. Keep a short record of calls and forms that led to real work.
Put useful links in quotes and your emails too. A lead from a mate can take the same route as one from a post.
Choose a page that answers the lead’s next question. Then let them contact you without having to hunt through the menu.