A neat site with the right facts can do more for a lead than a big site full of vague claims.
Start with what a new lead needs to know. Then give each page a clear job.
Make The Basics Look Right
Use the same firm name, logo and colours. Keep type easy to read and leave space round the text.
State your trade, normal scope and area. Make the menu short. Keep phone and email details current.
- Style
Keep type and colours clear.
- Facts
Define your trade and area.
- Action
Give leads a simple contact route.
Let Real Work Do The Talking
Add real job photos and explain your own role. Use reviews you can back up.
A scheme logo needs the right to use it. Check dates and scope before making a claim. Do not imply a badge you do not hold.
The photo here is stock. It shows a style idea, not a real client job.
Buy The Pages You Need
A short site can show what you do, your work and how to reach you. Add pages when they answer a real question.
Before you agree a build, check scope, content, edits and who owns the site. Ask about domain, hosting and upkeep costs.
Test the finished contact route on your phone. A smart page should help a lead get in touch.